life is fast. your fashion can be slow.

It all started with a question - "Why can't a clothing brand be more than just a brand?"  

And then more questions - "Does anyone really need another t-shirt?" "How is it possible to make something that cheaply?"

And then finally - "Why does any of this even matter?"

Chalk it up to a 2020 mid-life-pandemic-crisis, but after a decade designing and manufacturing stuff, the passion for creation that I'd held since childhood really didn't seem to matter anymore. 

I saw well-known fashion brands choose to destroy their inventory rather than see it in the hands of someone in need. I've educated myself on the true cost of fashion and worker wage exploitation, and I've watched as countless designers, brands, and corporations turn a blind eye to the footprints our industry leaves behind. Most importantly, I saw the people our industry leaves behind. 

Thus, B More was born.

My name is Sara Cox, and I'm a Nashville native transplanted to Sweet Home Alabama and a card-carrying member of the Anti-Fast-Fashion League. My love of design started at 7 years old, and over 2 decades later, this love has evolved into a purpose, because sometimes we have to fight for what we love

The Mission: 

Life is fast. Your fashion can be slow. 

met·a·mor·pho·sis: noun

a change of the form or nature of a thing or person into a completely different one, by natural or supernatural means. 


B More is founded on the notion that everything has the potential to evolve-- to become something new, just as the caterpillar transforms into the butterfly that inspired our logo. That's just as true for our clothing as it is for our personal growth. 

All B More products are circular/repurposed, made from sustainable and eco-friendly materials, or are hand-crafted by local makers. All products are priced to reflect the time dedicated to their creation, with a wage of no less than $15/hr. 

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