life is fast. your fashion can be slow.
About the Brand / About the Designer
It all started with a question - "Why can't a clothing brand be more than just a brand?"
And then more questions - "Does anyone really need another t-shirt?" "How is it possible to make something that cheaply?"
And then finally - "Why does any of this even matter?"
Chalk it up to a 2020 mid-life-pandemic-crisis, but after a decade designing and manufacturing stuff, the passion for creation that I'd held since childhood really didn't seem to matter anymore.
I saw well-known fashion brands choose to destroy their inventory rather than see it in the hands of someone in need. I've educated myself on the true cost of fashion and worker wage exploitation, and I've watched as countless designers, brands, and corporations turn a blind eye to the footprints our industry leaves behind. Most importantly, I saw the people our industry leaves behind.
Thus, B More was born.
The Mission:
Sustainability - All products are circularly designed, created from repurposed and pre-existing textiles and deadstock.
Ethics - All employees are paid a livable wage with flexible working schedules and access to education and professional resources.
Inclusivity - All B More products are designed for every body. We are committed to making garments of all sizes and genders and support the freedom of self-expression for all our customers.
Change - B More is committed to the betterment of its community. By striving to implement best practices for production and commerce, we are among the growing fashion brands dedicated to paving a new path in the industry.
Life is fast. Your fashion can be slow.
met·a·mor·pho·sis: noun
a change of the form or nature of a thing or person into a completely different one, by natural or supernatural means.
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B More is founded on the notion that everything has the potential to evolve-- to become something new, just as the caterpillar transforms into the butterfly that inspired our logo. That's just as true for our clothing as it is for our personal growth.
All B More products are circular/repurposed, made from sustainable and eco-friendly materials, or are hand-crafted by local makers. All products are priced to reflect the time dedicated to their creation, with a wage of no less than $15/hr.
My name is Sara Cox, and I'm a Nashville native transplanted to Sweet Home Alabama and a card-carrying member of the Anti-Fast-Fashion League. My love of design started at 7 years old, and over 2 decades later, this love has evolved into a purpose, because sometimes we have to fight for what we love.
I've worked in the fashion industry for over 13 years, with a focus in creative direction and product development working with manufacturers and brands from across the world.
Now, I'm working to empower small designers and brands based across the Southeastern USA with a dedication to sustainable and circular design.
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